The orange (or creative) economy is an increasingly important driver of economic development in Latin America and the Caribbean. This study presents the main challenges that the region faces in terms of definition, measurement, and market and government failures, introducing a novel conceptual framework to understand its linkages with innovation and analyze the role of the public sector. In particular, the study builds on the concept of creative ecosystem to propose a systemic approach to design public intervention in the area, based on a policy mix to simultaneously stimulate supply, demand, and interaction among the various actors of the ecosystem. See more: Here